The Hippo’s Den

Posted: 27th May 2016

Insight into Industry Day

As part of Insight to Industry Day on Wednesday 25th May, girls in Upper IV took part in a Dragon’s Den style pitch process designed to test and showcase their entrepreneurial talents. The brief, conceived by Mrs Macallister and Mrs Murphy, required pupils to develop a smoothie or soft drink that would be suitable for sale at our forthcoming Elizabethan Extravaganza, organised by the Parents’ Committee. The product concepts therefore needed to be realistic prospects for manufacture and be appealing to the potential customer base.

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Pupils considered a range of factors including brand and marketing strategies, relevance to the Elizabethan theme of the event, how to work as a team, effective presentation of ideas and, of course, financial planning. Each team enjoyed the opportunity to present their ideas to peers and to the judges, Mrs Murphy and Mr Farmer.

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A strong range of concepts was presented with gusto as girls demonstrated their ability to work to a specific brief while exercising the creativity and research skills that are so important in the business world. In addition to the well thought out flavour profiles and marketing campaigns, the audience enjoyed hearing some poetic brand names and strap lines such as, ‘A blend of Britain’, ‘Where art thou Pimms’ and ‘Shake it like Shakespeare’.

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Teams Lizaberry and Smoothabethan were announced winners on the day and will both put their commercial nous to the test by implementing their marketing plans in advance of making and selling their products at the Elizabethan Extravaganza on Saturday 2nd July 2016. On this day guests will also be privy to the Short Shakespeare Festival; a day filled with merriment and spectacle awaits!

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Contributor: TFarmer

Categories: News Flash Senior Whole School
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